.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital every year, have increased almost $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That decline is due to market concentration, enhanced regulative stress, and also financial uncertainties.ADWEEK spoke to five VCs that remain to acquire adtech providers, even with these problems, concerning what they are actually seeking and also what they avoid. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations and industry-specific areas such as hooked up TV.